Brand Endorsements

Carla Sarkozy is French fashion’s secret weapon. She showed what a diplomatically correct wardrobe can do. Here perfectly planned wardrobe made sure people forgot about her scandalous past, her nude photograph and much more. She has catapulted here starus from the First Lady to world’s no.1 style icon. Any brand she touches, any designer she sets here eyes on – it is turning gold. The endorsement of brand has reached new heights in recent times. Recently, Tiger Woods (one of the most popular celebrity endorsees) ended his 9 year old endorsement deal with GM. The endorsement deal with GM was worth $7 million a year and in this recession time, GM needs to save every precious penny. It is a difficult economy and every marketer is searching for budget effecienies. During such times, many, especially clothes retailers would be turning to the First ladies, wishing to be picked up by them. They have been proving that they are the best endorsers a product can get for quite a long time.